Shielding your clients from conflicts of interest shouldn't rely on your reasoning ability, nor on your motivation.

Herman Brodie shares 'We Regret to Inform You' with delegates at Experience 2025, the flagship conference of the Investments & Wealth Institute, in Austin, Texas

What does your boss, your client, and your gym crush all have in common? They are all the targets of your influence efforts. Earlier this year, Herman Brodie was invited to sit down with Alice Sherwood, author of 'Authenticity: Reclaiming Reality in a Counterfeit Culture', to discuss a topic that fascinates them both: the science of influence, in particular, manipulation. The event was the 'Weekend of Mistakes', organised by the Library of Mistakes at Hay Castle. Here is a brief clip from their conversation.

Rachel Kline interviews Herman Brodie about workplace inclusion. Read the full article at Authority Magazine. https://medium.com/authority-magazine/herman-brodie-of-prospecta-on-how-to-create-more-inclusive-workplaces-8d2c26fd56a6

People prefer brands that share the letters of their name. They are also more likely to respond favourably to a request from someone who shares their name. Can one use this knowledge ethically?

Extract from Herman's presentation "The Winning Prospects of Prospect Theory" at the Investments & Wealth Institute's ACE Academy 2022 in Nashville, TN

Kahneman and Tversky's Prospect Theory is a cornerstone of Behavioral Finance, yet many investors don't see how it can help them understand and predict asset prices. Find out more.