When we buy things in order to make us happy, the question we should ask ourselves first is not how much we like it or how much it costs, but whether it will keep our attention once it is in regular daily use. If it cannot hold our #attention, the liking or the price will not matter. The same applies if we spend money to avoid things we do not like. The degree to which something brings us displeasure does not depend on how nasty it is, or even how long it remains nasty, bu