What does your boss, your client, and your gym crush all have in common? They are all the targets of your influence efforts. Earlier this year, Herman Brodie was invited to sit down with Alice Sherwood, author of 'Authenticity: Reclaiming Reality in a Counterfeit Culture', to discuss a topic that fascinates them both: the science of influence, in particular, manipulation. The event was the 'Weekend of Mistakes', organised by the Library of Mistakes at Hay Castle. Here is a brief clip from their conversation.

Rachel Kline interviews Herman Brodie about workplace inclusion. Read the full article at Authority Magazine. https://medium.com/authority-magazine/herman-brodie-of-prospecta-on-how-to-create-more-inclusive-workplaces-8d2c26fd56a6

People prefer brands that share the letters of their name. They are also more likely to respond favourably to a request from someone who shares their name. Can one use this knowledge ethically?

Extract from Herman's presentation "The Winning Prospects of Prospect Theory" at the Investments & Wealth Institute's ACE Academy 2022 in Nashville, TN

Kahneman and Tversky's Prospect Theory is a cornerstone of Behavioral Finance, yet many investors don't see how it can help them understand and predict asset prices. Find out more.

People often make biased decisions when they plan their retirement. This arises largely because we struggle to envisage the wants and desires of our future selves, or we mispredict what will make us happy. Sometimes, we just seize any available option because we want to get a complex decision behind us, or because we do not like to dwell too long on the prospect of getting old. In this talk I reveal some of the major money misconceptions concerning retirement planning and help financial advisors guide future retirees to bias-free decisions.

The buying and selling decisions of investment managers are two profoundly different decisions. The differences, though, result in the former making money while the latter costs money,