The remarkable lessons of the behavioural sciences distilled into practical, evidence-based insights you can REALLY use in your business
Many of the hurdles you, or your business, face are behavioural: How can I build client relationships? How do I ensure good decisions? How do I enable my team to perform? How do I attract and keep talent? Questions like these are why behavioural sciences research is so relevant and so accessible. It's fun, too. But, to solve the personal, organisational, relationship, and performance challenges, it must also be practical.
With 20+ years' experience in the financial services industry, Herman understands what is essential for businesses. From client relationships and ethics to team dynamics and diversity, he has applied the behavioural treatment to the thorniest of business challenges to provide audiences with practical, evidence-based solutions. He will leave delegates with ideas they can enact immediately and some they can roll out in the days and weeks ahead.
Herman is the co-author of The Trust Mandate: The behavioural science behind how asset managers REALLY win and keep clients (2018) and co-authored and lectures A Practical History of Financial Markets, an investment course developed for the Edinburgh Business School's MBA programme. In addition, he is an international faculty member of the Portfolio Construction Forum, an education and certification body in Australia & New Zealand, and a Senior Fellow of the Center for Board Certified Fiduciaries in the US. Herman is also a proud Ambassador for the UK Diversity Project.
The Trust Mandate
The behavioural science behind how asset managers REALLY win and keep clients
Herman Brodie & Klaus Harnack
“Nobody cares how much you know, until they know how much you care” - Theodore Roosevelt
"Backed by compelling data and research from multiple disciplines, The Trust Mandate breaks open the science of trust for asset managers, revealing the systematic steps clients take in their search for evidence of good intentions - the essential, but often missing, component in business relationships."
- Harriman House
Ten Best Business Books of 2018 for Financial Advisors