The remarkable lessons of the behavioural sciences distilled into practical, evidence-based insights you can REALLY use in your business
Many of the hurdles you, or your business, face are behavioural: How can I build client relationships? How do I ensure good decisions? How do I enable my team to perform? How do I attract and keep talent? Questions like these are why behavioural sciences research is so relevant and so accessible. It's fun, too. But, to solve the personal, organisational, relationship, and performance challenges, it must also be practical.
With 20+ years' experience in the financial services industry, Herman understands what is essential for businesses. From client relationships and ethics to team dynamics and diversity, he has applied the behavioural treatment to the thorniest of business challenges to provide audiences with practical, evidence-based solutions. He will leave delegates with ideas they can enact immediately and some they can roll out in the days and weeks ahead.
Herman is the co-author of The Trust Mandate: The behavioural science behind how asset managers REALLY win and keep clients (2018) and co-authored and lectures A Practical History of Financial Markets, an investment course developed for the Edinburgh Business School's MBA programme. In addition, he is an international faculty member of the Portfolio Construction Forum, an education and certification body in Australia & New Zealand. Herman is also a proud Ambassador for the UK Diversity Project.
The Trust Mandate
The behavioural science behind how asset managers REALLY win and keep clients
Herman Brodie & Klaus Harnack
“Nobody cares how much you know, until they know how much you care” - Theodore Roosevelt
"Backed by compelling data and research from multiple disciplines, The Trust Mandate breaks open the science of trust for asset managers, revealing the systematic steps clients take in their search for evidence of good intentions - the essential, but often missing, component in business relationships."
- Harriman House
Ten Best Business Books of 2018 for Financial Advisors
Holly MacKay - CEO & Founder, Boring Money
Herman had a fresh approach on the subject of trust - he was able to articulate and unpack this in a way which was super-engaing and thought-provoking for our delegates.
Martin Bamford - CEO, Bamford Media
Herman is a delight to work with. He knows his stuff and delivers insightful content in an engaging and exciting way. One of the biggest challenges as a financial services conference organiser to find new and interesting speakers, which is a test Herman easily passes. I would not hesitate to recommend him to other event organisers who need to lift their speaker agenda with the leading expert on trust.
Simon Kay - Business Development Manager, Psigma Investment Management
Simply put, Herman is an outstanding communicator. When we've worked together, delegates' feedback was uniformly positive, specific comments around Herman's insightfulness, clarity and delivery being particularly noteworthy
Ray Jaramis - Head of Advice, Pivot Wealth
Herman is still one of my all-time favourite sessions - of any event ever - when he did 'The Trust Mandate' in Sydney
Kate Ross - Director of Academy, XY Planning Network
Herman is a pleasure to work with; he is extremely knowledgeable and presents concepts that can be difficult to discuss in a thoughtful and respectful way. I was impressed with him as a speaker and appreciated his ability to tailor his presentation to be specifically relevant to the audience.
Alexey Persits, CFA - Principal, European Bank of Reconstruction & Development
"I took the course 'A practical history of financial markets' and the most memorable lecture was the one on behavioral finance, delivered by Herman. I highly recommend to listen to this lecture and read Herman's writing on the subject, it's impactful, and not less important, fun."