Underselling, Knowingly - John Lewis is a master of persuasion
A half-hour delay in my flight from Heathrow recently offered me some unexpected time to browse the stores at Terminal 2. I had hoped...
"Our all-too-human preferences often slip unnoticed into decision making that is supposed to be purely economic or coldly rational. Behavioural finance is the study of how and why this happens." - Herman Brodie