How to persuade 8.6 million cash savers to invest in the capital markets
Earlier this month I was presented with the question of how to persuade the 8.6 million consumers in the UK who currently sit on over...
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"Our all-too-human preferences often slip unnoticed into decision making that is supposed to be purely economic or coldly rational. Behavioural finance is the study of how and why this happens." - Herman Brodie
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