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"Our all-too-human preferences often slip unnoticed into decision making that is supposed to be purely economic or coldly rational. Behavioural finance is the study of how and why this happens." - Herman Brodie
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The Renowned Investment Course Goes Online
Didasko, the education company, has teamed up with Heriot-Watt University to provide its unique A Practical History of Financial Markets...
Herman Brodie
Nov 12, 20211 min read
How to persuade 8.6 million cash savers to invest in the capital markets
Earlier this month I was presented with the question of how to persuade the 8.6 million consumers in the UK who currently sit on over...
Herman Brodie
Nov 12, 20212 min read
I'll See It When I Believe It
The Investments & Wealth Institute presents the “unplugged” version of the Annual Conference Experience: The Exceptional Advisor...
Herman Brodie
May 4, 20201 min read
WFH. YR. Srsly. LMAO.
His perception of the team endlessly streaming Netflix while 'working from home' was a just reflection of what he was prone to do.
Herman Brodie
Apr 23, 20203 min read
In Sales, it Helps to Look the Part
How does one choose between thirty producers of Saint-Emilion when time is a constraint?
Herman Brodie
Jan 30, 20202 min read
Ouch! Regret Hurts
This is why it hurts more to miss a train by 30 seconds than by 30 minutes even though the outcome is the same.
Herman Brodie
Sep 18, 20193 min read
Who Cares Wins
If I don’t consider myself to be vulnerable to your actions, just show me that you know what you’re doing, or some cheap prices, and I'm in
ProspectaBriefings
Jul 1, 20192 min read
A Pill for Investment Success
If a drug existed that promised to help you achieve higher investment returns, would you take it?
Herman Brodie
Jun 27, 20193 min read
WannaCryDiversity
Although a group with a single heterogeneous member is technically ‘diverse’, evidence does suggest that advantages might only be secured
Herman Brodie
Jun 13, 20195 min read
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