The Renowned Investment Course Goes Online
Didasko, the education company, has teamed up with Heriot-Watt University to provide its unique A Practical History of Financial Markets...
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"Our all-too-human preferences often slip unnoticed into decision making that is supposed to be purely economic or coldly rational. Behavioural finance is the study of how and why this happens." - Herman Brodie
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Herman Brodie
- Nov 12, 2021
- 2 min
How to persuade 8.6 million cash savers to invest in the capital markets
Earlier this month I was presented with the question of how to persuade the 8.6 million consumers in the UK who currently sit on over...
Herman Brodie
- May 4, 2020
- 1 min
I'll See It When I Believe It
The Investments & Wealth Institute presents the “unplugged” version of the Annual Conference Experience: The Exceptional Advisor...
Herman Brodie
- Apr 23, 2020
- 3 min
WFH. YR. Srsly. LMAO.
His perception of the team endlessly streaming Netflix while 'working from home' was a just reflection of what he was prone to do.
Herman Brodie
- Jan 30, 2020
- 2 min
In Sales, it Helps to Look the Part
How does one choose between thirty producers of Saint-Emilion when time is a constraint?
Herman Brodie
- Sep 18, 2019
- 3 min
Ouch! Regret Hurts
This is why it hurts more to miss a train by 30 seconds than by 30 minutes even though the outcome is the same.
ProspectaBriefings
- Jul 1, 2019
- 2 min
Who Cares Wins
If I don’t consider myself to be vulnerable to your actions, just show me that you know what you’re doing, or some cheap prices, and I'm in
Herman Brodie
- Jun 27, 2019
- 3 min
A Pill for Investment Success
If a drug existed that promised to help you achieve higher investment returns, would you take it?
Herman Brodie
- Jun 13, 2019
- 5 min
WannaCryDiversity
Although a group with a single heterogeneous member is technically ‘diverse’, evidence does suggest that advantages might only be secured
Herman Brodie
- May 28, 2019
- 5 min
Old-Age Benefits: Are Older Investors Better?
The wisdom of the years, one might argue, ought to make you a better investor.
Herman Brodie
- May 23, 2019
- 2 min
Passive or Active, Mr Brodie?
We'd provided the tools to eliminate human bias in active management, but users with their fingers on the ON/OFF switch reintroduced it.
Herman Brodie
- May 6, 2019
- 2 min
The Punishment Swap
This kind of inconsistent time discounting, commonly known as hyperbolic time discounting, is common in children. As we get older, though,..
Herman Brodie
- Apr 19, 2019
- 2 min
The Importance of Paying Attention III: Charitable Giving
When we buy things in order to make us happy, the question we should ask ourselves first is not how much we like it or how much it...
Herman Brodie
- Apr 18, 2019
- 2 min
The Importance of Paying Attention II: The Car Buyer
Consider a driving enthusiast who ploughs all his savings into the shiny new sports car of his dreams. Walking towards the vehicle in the...
Herman Brodie
- Apr 17, 2019
- 2 min
The Importance of Paying Attention I: Public Policy
Oscar Wilde defined a cynic as someone who knows the price of everything but the value of nothing. The author also pondered on the ...
Herman Brodie
- Mar 5, 2019
- 4 min
Reputations Lost
Hardly a week goes by without some sorry tale of a lost reputation. If it isn’t a politician accused of ruthless betrayal, or a bank’s...
Herman Brodie
- Dec 17, 2018
- 4 min
Going Up? Governance in Crony Companies
One indication of a firm’s good governance is hiring and promotion decisions free of nepotism[i], cronyism or any other form of...
Herman Brodie
- Dec 12, 2018
- 2 min
Underselling, Knowingly - John Lewis is a master of persuasion
A half-hour delay in my flight from Heathrow recently offered me some unexpected time to browse the stores at Terminal 2. I had hoped...
Herman Brodie
- Nov 30, 2018
- 6 min
The Curse of Knowledge: Price bubbles and airline logos
“Why do they have pictures of knives and forks here, daddy?” My daughter, then six-years old, was gazing out of the window of the airport...
Herman Brodie
- Jul 31, 2018
- 2 min
Explaining behavioural finance to a 14-year-old
“Can you explain behavioural finance to my 14-year-old daughter?” As the girl’s father was a finance professor, I had the impression ...
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