What do your boss, your client, and your gym crush all have in common?

https://video.wixstatic.com/video/aa8ccd_88f2866246104f8d9a83df067f4525f6/1080p/mp4/file.mp4

Answer: They are all the targets of your influence efforts.

Earlier this year, I was invited to sit down with Alice Sherwood, author of 'Authenticity: Reclaiming Reality in a Counterfeit Culture', to discuss a topic that fascinates us both: the science of influence, in particular, manipulation. 

The event was the 'Weekend of Mistakes', organised by the Library of Mistakes at Hay Castle. 

Here is a brief clip from our conversation.