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What do your boss, your client, and your gym crush all have in common?


Answer: They are all the targets of your influence efforts.


Earlier this year, I was invited to sit down with Alice Sherwood, author of 'Authenticity: Reclaiming Reality in a Counterfeit Culture', to discuss a topic that fascinates us both: the science of influence, in particular, manipulation. 


The event was the 'Weekend of Mistakes', organised by the Library of Mistakes at Hay Castle. 


Here is a brief clip from our conversation.


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