What do your boss, your client, and your gym crush all have in common?

Answer: They are all the targets of your influence efforts.

Earlier this year, I was invited to sit down with Alice Sherwood, author of 'Authenticity: Reclaiming Reality in a Counterfeit Culture', to discuss a topic that fascinates us both: the science of influence, in particular, manipulation. 

The event was the 'Weekend of Mistakes', organised by the Library of Mistakes at Hay Castle. 

Here is a brief clip from our conversation.